The formation of Vladivostok tourist identity in the context of the brand: «Vladivostok – marine gate of Russia»

Authors
  • Gomilevskaya G.A.

    Vladivostok State University of Economics and Service
    Vladivostok. Russia

  • Dmitrienko Yu.V.

    Vladivostok State University of Economics and Service
    Vladivostok. Russia

Abstract

At the present time the formulation and resolution of formation regions (cities) image are becoming more important. The article considers the problems and prospects of development of marine tourism in Vladivostok in the context of the brand: «Vladivostok - marine gate of Russia». In the article was analyzed the present state of promising directions of marine tourism in the city and was offered the measures that can facilitate a solution to the problems of their development. The authors of the article offer the measures that promote the formation and positioning of the brand of Vladivostok as a marine gate of Russia.

Keywords: image of the territory, formation of the brand, marine tourism, yacht tourism, cruise tourism.

Files
pdf 16 Гомилевская Дмитриенко 142-153 624 кБ